MOTION DESIGN FOR
Learn how to make the most out of video content for with this series of 8 videos about Motion Design for Brands. Originally made for Youtube, this video series covers essential topics for visual brand storytelling and introduces successful case studies for motion designers and curious clients.
In this series you'll learn:
How to communicate your story
How to find a style that suits your message
The power of color, signifiers and typography
You can also find the video series on Youtube.
Motion Design for Brands
How To Make GREAT Motion Graphics for Company Videos
Creating motion graphics for company videos and brands requires artistic knowledge and business strategy. In this video, I uncover how to identify the message for the company video, how to find the style that will fit the motion design project and what this means for the company. Knowing these principles for motion design will make you a better motion designer because you will be making conscious decisions while animating for the brand. In this video, you’ll discover 3 motion graphics examples for company videos. I discuss how my guests use inspiration and find the right message for the brand video, followed by the impact this has on the brand’s identity. This is the first video of my series motion design for brands. I cover storytelling for advertising, videos for social media, typography for motion graphics, logo animations, the use of colors, signifiers and illustration for motion graphics. I have invited a series of guests and their insight has helped me find common threads in each of these topics. They talk about how they’ve structured and conceptualized their projects around the message they visualize for the company video. I hope you find value in this series! Find the full playlist here: https://www.youtube.com/playlist?list=PLTCd_m_tcLPAclNm_MhfK21BwndmEStfl Show notes Olamide Rowland: Check out his awesome Youtube channel: https://www.youtube.com/channel/UCtwnVI9jqn3GJsVk-cYRC9Q?sub_confirmation=1 Mo’Black Project: https://l.instagram.com/?u=https%3A%2F%2Fmedium.com%2F%40hello_41131%2Fexpressing-man-as-art-a-case-study-of-the-moblack-man-75f8ca22fe67&e=ATO44oA4YCXALDVikpoAVxUpnjYxn5fmLqwQHzUoZG_Sgh8dfZyxlccq6lg6Hzw720gQxJ08vmeg4Sc91yrFhA&s=1 Instagram: https://www.instagram.com/rowlandolamide/ Wes L. Cockx: Wes’s website: https://cream3d.com/ Asus Project: https://cream3d.com/asus-zenfone-7 Behance: https://www.behance.net/wes_cream Instagram: https://www.instagram.com/wes_cream/ Matt Nelson: Matt’s blog: https://rapidfire.design/ Instagram: https://www.instagram.com/mattthenelson/
How To Create INSPIRATIONAL Storytelling for Advertising
The first steps to creating inspirational storytelling for advertising is finding a storytelling structure that fits the brand. The hero’s journey is a common storytelling template for advertising, which can be summarized in 3 key steps: - Normal life with a call to adventure - Transformation - Rebirth I recognize the hero’s journey in most storytelling, whether it be for books, movies or motion design adverts. It’s especially interesting for advertising because we are explicitly showing the viewer how the product/service will help the viewer’s life. My guest Zahra Warsame does not speak about an advertisement, but an informational motion design piece that uses this storytelling structure as well. Each guest explains how they use storytelling in their motion graphics video to keep the viewer interested and watching from beginning to end. This is the second video of my series "Motion Design for Brands". I cover storytelling for advertising, videos for social media, typography for motion graphics, logo animations, the use of colors, signifiers and illustration for motion graphics. I have invited a series of guests and their insight has helped me find common threads in each of these topics. They talk about how they’ve structured and conceptualized their projects around the message they visualize for the company video. I hope you find value in this series! Find the full playlist here: https://www.youtube.com/playlist?list=PLTCd_m_tcLPAclNm_MhfK21BwndmEStfl Show notes François Cauderlier: His website: http://www.francoiscauderlier.tv/ XSquash Project: https://cowbell.studio/xsquash-explainer-video His company: https://cowbell.studio/ Instagram: https://www.instagram.com/francoiscauderlier/ Video Credits: Client : Henix Production, storyboard, direction and animation : Cowbell Voice Over : Cheryl Stauffer Studio recording : Studio Pilon Phong Luong: Phong’s website: http://phongluong.net/ Lenovo Project: https://phongluong.net/portfolio-item/lenovo-thinksmart/ Instagram: https://www.instagram.com/phongluong93/ His Youtube Channel: https://www.youtube.com/user/PLMotion Video Credits: Client: Lenovo Agency & director: Demo Duck Design & Animation: Phong Luong Music & Sound design/Voice Over: Facundo Capece/ Elysia Rotaru Zahra Warsame: Zahra’s website: http://www.zahrawarsame.com/home Stuart Hall Project: http://www.zahrawarsame.com/work#/stuart-hall-race-gender-media/ Video credits: Production by The Listening Post Designed and animated by Ilze Juhnevica & Zahra Warsame Narrated by Natalie Jeffers Music arrangement by Eric Samothrakis Sound by Soho Studios Part of #MediaTheorised a collection of 5 incredible films
How To Create Engaging Motion Design: Social Media
In the noisy world of social media, how do you make content that stands out and gets noticed? You not only have to make good content, but also want to gain more visibility among your target market. In this video, I'm going to show you: - How to identify your target audience - How to be clear about your message - How to find a system that will work on any social platform With these simple steps, you'll avoid getting overwhelmed by social media and making content nobody relates to. This is the third video of my series "Motion Design for Brands". I cover storytelling for advertising, videos for social media, typography for motion graphics, logo animations, the use of colors, signifiers and illustration for motion graphics. I have invited a series of guests and their insight has helped me find common threads in each of these topics. They talk about how they’ve structured and conceptualized their projects around the message they visualize for the company video. I hope you find value in this series! Find the full playlist here: https://www.youtube.com/playlist?list=PLTCd_m_tcLPAclNm_MhfK21BwndmEStfl Show Notes Pedro Alvarez: Website: https://www.pedronotpablo.com/ Instagram: https://www.instagram.com/pppalv/ Miami Heat City Edition Brand Animation: https://www.pedronotpablo.com/miamiheatviceedition Project Credits: Client: Miami Heat Art Director: Manuel Fabian Designers: Pedro Alvarez, Saul Cuevas Animator: Pedro Alvarez CG Designer: Pedro Alvarez Producer: Yoana Barciela Ilenia Notarangelo from Illo: Website: https://illo.tv/ & https://algo.tv/ Behance: https://www.behance.net/illotv?isa0=1 Instagram: https://www.instagram.com/illotv/ Bloomberg Future's Project: https://www.behance.net/gallery/86984497/Bloomberg-Futures Project Credits: Production: Luca Gonnelli Design & Creative Direction: Ilenia Notarangelo Motion engineering: Matteo Ruffinengo Data Science: Nima Farzaneh Animation: Dave Cubitt Portfolio Case Study & Video: Giovanna Crise & Laurentiu Lunic Bee Grandinetti: Website: http://www.beegrandinetti.com/ Instagram: https://www.instagram.com/beezilda/ Instagram: https://www.instagram.com/beegrandinetti/ Snapchat Projects: http://www.beegrandinetti.com/snapchat/ Panimation Community: http://www.panimation.tv/
FOR MOTION DESIGN
Are you also tired of seeing the same visual style repeatedly used for explainer videos and social media? If you want your video to be truly original, you'll need step outside the your comfort zone and discover new methods to develop refreshing ideas.
In this video series you'll learn:
How to break down the brief
Easy exercises to develop ideas
How to find a unique creative process
You can also find the video series on Youtube.
Concept for Motion Design
How To Start A Concept Development Process for Motion Graphic Design
The concept development process is not always easy, so you just need to break it down. In this video series about concept development for motion graphics, I'll show you simple steps to find a process you're happy with, and results that are unique to you. This video is an introduction to the video series, and explains why concept development is the first and most essential step in any motion graphic design project. This is the best way to find ideas for motion graphics projects! 💕 🚀 Instagram - @copycatmotiondesign Facebook - @copycatmotiondesign Hire me - firstname.lastname@example.org 🐱👤 👇 Sources - Design for Motion by Austin Shaw - Lateral thinking by Edward de Bono - Don't call it that by Eli Altman - Creative Strategy and the Business of Design by Douglas Davis - The Advertising Concept Book by Pete Barry
How To Understand Your CLIENT'S BRAND Before Creating Motion Design
Knowing your client's brand is essential before starting to work for them, especially if you want to keep them as a client in the long run. Next up: defining your target audience. 💕 🚀 Website - www.copycatmotiondesign.com Instagram - @copycatmotiondesign Facebook - @copycatmotiondesign Hire me - email@example.com 🐱👤 👇 Sources: - Design for Motion by Austin Shaw - Lateral thinking by Edward de Bono - Don't call it that by Eli Altman - Creative Strategy and the Business of Design by Douglas Davis - The Advertising Concept Book by Pete Barry
How To Define Your TARGET AUDIENCE for Motion Design
Motion design isn't really about the motion designer, nor is it about the client, even though most of the time we feel like it is. No, it's about the target audience, the ones that will allow your client to exist in the first place. In this video, I tell you the basics of targeting and the steps needed to understand the audience who will be viewing your work. 💕 🚀 Website - www.copycatmotiondesign.com Instagram - @copycatmotiondesign Facebook - @copycatmotiondesign Hire me - firstname.lastname@example.org 🐱👤 👇 Sources - Design for Motion by Austin Shaw - Lateral thinking by Edward de Bono - Don't call it that by Eli Altman - Creative Strategy and the Business of Design by Douglas Davis - The Advertising Concept Book by Pete Barry
How To Find The RIGHT MESSAGE For Your Audience
Y'a gotta know how to sell, strategy & messaging is no joke. Amirite? 😏 💕 🚀 SEND ME YOUR SHOWREEL! email@example.com Instagram - https://www.instagram.com/copycatmotiondesign/ 🌻 👇 Sources : - Design for Motion by Austin Shaw - Lateral thinking by Edward de Bono - Don't call it that by Eli Altman - Creative Strategy and the Business of Design by Douglas Davis - The Advertising Concept Book by Pete Barry
Valuable Questions That Will DEFINITELY Make You Think Twice
The brief is the first thing you and your client need to agree on before taking on a motion design project. In this video, I go through the questions that the brief needs to answer, whether your client gives you one or not. I cover facts about the brand, features of the product and service, the target audience and messaging tactics. 💕 🚀 Essential Questions for a Brief: Facts - What is the brand's identity? - What are the brand values? - What are the facts about the brand, product or service? - What are the specs for the project? Length, size, brand guidelines, how and where will it be shown? - What is the purpose of the marketing material? Features/Benefits - What are the features of the product/service? - What are the benefits for the target? - Why should they care? (values for the target) Target - Who are you trying to reach? What is the narrow target audience? - What is the socio-political context? In other words, how does the target fit in with their peers by using your product or service? - In what time of day or situation will they see the video? - What need are we replying to? (Maslow's Hierarchy of needs: see my video about target audiences https://youtu.be/675jFp6ax68) - What is getting in the way of the client? Message - What message or idea needs to be put across? - What story needs to be told? - What is the emotional tone you want to evoke? - What is the setting and atmosphere? - What do you want the viewer to think after seeing the project? This product or service looks (insert desired adjective). Finally, have the client repeat in the clearest way possible what it is they want with 3 key words. 🌻 👇 Sources - Design for Motion by Austin Shaw - Lateral thinking by Edward de Bono - Don't call it that by Eli Altman - Creative Strategy and the Business of Design by Douglas Davis - The Advertising Concept Book by Pete Barry
Who DOESN'T Want Peace Of Mind Before Being Creative?
Make art without feeling bad about yourself. In this video, I explain why comparing yourself to other artists isn't the way to go and I give tips about how to create motion design without feeling frustrated. Psychology for creativity is a subject we designers deal with every day, but it's hardly ever spoken about. Have a strong creative mindset for motion design and don't feel flustered. You are not alone, we will get through this together 😎 💕 🚀 SEND ME YOUR SHOWREEL! firstname.lastname@example.org Instagram - https://www.instagram.com/copycatmotiondesign/ 🌻 👇 Sources - Design for Motion by Austin Shaw: http://www.austinshaw.com/#!/?project=design-for-motion-class - Lateral thinking by Edward de Bono: https://www.edwddebono.com/lateral-thinking - Don't call it that by Eli Altman: https://elialtman.com/ - Creative Strategy and the Business of Design by Douglas Davis: http://www.douglasdavis.com/ - The Advertising Concept Book by Pete Barry: http://www.advertisingconceptbook.com/
How to get GREAT IDEAS for Motion Graphics Projects 🌟
News Flash ❗ You don't need drugs, a miracle, or to be miserable to have a great idea for your motion graphics project. Those are all myths to explain how the best artists are so creative. Great ideas for motion design come from unforeseen or irregular circumstances that enable new insight on a subject or problem. In this video I show you an idea generation technique with exercises to generate your own creative thoughts. Here are the exercises 04:06 FREE WRITING. Discussing or write about the subject for 10 min. The thoughts must be unfiltered, nothing is wrong.The ideas worth keeping are the ones that make sense several hours after the free write, when the context is no longer clear. The ideas should not be developed but only generate new ones to carry on. At the end, there are 3 categories of ideas: Ideas that are immediately useful, areas for further exploration, new approaches to the problem. 04:55 ROLE PLAYING. Take an story and tell it in different points of view to look at things in a different way, the material can be put together in an entirely different way. Reformulate a problem to find different ways to look at the problem. 05:45 CHALLENGING ASSUMPTIONS.Be aware of what assumptions are being made, what are the limits we are setting ourselves? Maybe for no reason at all? Playing the 'why?' game might help give some insight on what we think "is that way because it has always been like that". It develops the questioning and the purpose is to elicit information. 06:48 THE REVERSAL METHOD. Take a problem and reverse it. The reversal is not in itself useful (just funny or ridiculous) but it is the out come that is thought provoking: have to figure out how the reversal would make sense. 07:36 ANALOGIES. Comparing a problem to a relatable story. In practice, the problem can be set and then the exercise is to find different analogies for the problem or the problem and the analogy are both set and the exercise is to find a way in which they can compare. Get in Touch! Instagram - https://www.instagram.com/copycatmotiondesign/ Facebook - https://www.facebook.com/copycatmotiondesign/ Hire me - email@example.com Sources - Design for Motion by Austin Shaw: http://www.austinshaw.com/ - Lateral thinking by Edward de Bono: https://www.edwddebono.com/lateral-thinking - Don't call it that by Eli Altman: https://elialtman.com/ - Creative Strategy and the Business of Design by Douglas Davis: https://www.amazon.com/Creative-Strategy-Business-Design-Douglas/dp/1440341559 - The Advertising Concept Book by Pete Barry: http://www.advertisingconceptbook.com/ Music from https://www.epidemicsound.com/ Footage from: https://www.pexels.com/@taryn-elliott-1522664 https://www.pexels.com/@cottonbro https://www.pexels.com/@cristian-dina-924373 https://www.pexels.com/@stefania-buzatu-1955763 RoyaltyFreeTube https://www.pexels.com/@kelly-lacy-1179532 🌻
Find A Creative Process That Will Make You Shine! ✨
Find Your CREATIVE PROCESS for Motion Graphics Design In animation, design and motion graphics, the creative process is unique to each designer. Whether you choose digital or analog tools, or both, you can find a creative flow you’re comfortable with. Keep in mind that complexity first starts with simplicity. In this video, I offer a guide to find a unique creative process you can be happy with. Then I go step by step through a project where I used a creative artistic process for animation and graphic design. Send me your showreel so I can feature it at the end of the episodes 😊 firstname.lastname@example.org Get in Touch! Instagram - https://www.instagram.com/copycatmotiondesign/ Music from https://www.epidemicsound.com/ End Scene by Steffen Bygeberg https://vimeo.com/6857186 Pexels Backgrounds by Soumya, Alexander Lutkov, Free Creative Stuff, Engin Akyurt 🌻
FOR MOTION DESIGN
Fine art is not only accessible to the wealthy, all you need is to understand what the artist attempted to communicate with their work. With a methodical approach, I explain what has made an artist successful and how to reference the main themes from their work.
In this video series you'll learn:
How to identify the artist's style
What made them successful
How to reference them in your work
You can also find the video series on Youtube.
ART ANALYSIS OF JOHN BALDESSARI: How to Reference Him in Your Work
FR/ES SUBTITLES AVAILABLE! Motion design is about looking outwards to find inspiration. Throwback Art Days, a series about influential artists from the 20th century, is my attempt to look back to find inspiration and an explanation. Why was this artist significant? How did they change the visual culture of their time? How does the impact of their work explain our visual culture today? This episode is about John Baldessari, a conceptual artist who's art predicted the way we interact with image and text today. 💕 🚀 Website - www.that-copycat.com Instagram - @copycatmotiondesign Facebook - @copycatmotiondesign Hire me - email@example.com 🐱👤 👇 Sources John Baldessari: Pure Beauty by Jessica Morgan & Leslie Jones, 2009 The Case for Conceptual Art byThe Art Assignment (https://www.youtube.com/watch?v=VHLs76HLon4) A Brief History of John Baldessari by HENRYandREL Supermarché (https://www.youtube.com/watch?v=eU7V4GyEuXA) John Baldessari Explains His "Strange Mind" by San Francisco Museum of Modern Art (https://www.youtube.com/watch?v=t_UWot6kqhg) Six Colorful Inside Jobs by Baldessari John, 1971 (archive.org) The Shapes Project by Allan McCollu, 2005 (wikipedia.com) One and Three Chairs by Joseph Kosuth, 1965 (smarthistory.org) Programmed Machines by Maurizio Bolognini, 1992–97 (wikipedia.com) Real edge of the line that divides reality from fiction by Luis Camnitzer, 1976 (moma.org) Sun by Sun by Luis Camnitzer (instagram.com) Connecting the Dots by John Baldessari, 1980s Cremation Project by John Baldessari, 1970 (tate.org) Prima Face by John Baldessari, (travelandarts.wordpress.com) Roller Coaster by John Baldessari, 1989-90 (moma.org) Horizontal Men by John Baldessari, 1984 (eastofborneo.org) Prima Face by John Baldessari, 2005 (tate.org & artsy.net) Beethoven's Trumpet (With Ear) by John Baldessari, 2007 (nrp.org) Brain/Cloud by John Baldessari, 2009 (artnet.com) Eight Soups: Tomato Soup by John Baldessari, 2012 (artnet.com) Throwing Three Balls in the Air to Get a Straight Line by John Baldessari, 1973 (latimes.com) Raised Eyebrows/ Furrowed Foreheads: (With Despair and Optimism) by John Baldessari, 2008 (artsy.net) Nose Peak by John Baldessari, 2015 (threestarbooks.com) Untitles from Six Ear Drawings by John Baldessari, 2007 (moma.org) Overlap Series: Palms (with Cityscape) and Climbers by John Baldessari, 2001 (thebroad.org) Hope (Blue) Supported by a Bed of Oranges (Life): Amid a Context of Allusions by John Baldessari, 1991 (tate.org) Gaze by John Baldessari (shneeto.blogspace.com) Image by Sean Dreilinger (durak.org) Wrong by John Baldessari, 1967 (wikiart.org)
Kahlo's Many Secrets REVEALED: How To Reference Her In Your Work
In this video, I study Frida Kahlo's work. I talk about her life, analyze her inspirations and artwork and show you to reference her common themes in your motion design work. While making this video, I managed to grasp the depth and meaning behind her paintings, an aspect I did not fully understand before. I hope this makes it easier for you to reference her work! SEND ME YOUR SHOWREEL! firstname.lastname@example.org Instagram - https://www.instagram.com/copycatmotiondesign/ SOURCES Wikipedia: https://en.wikipedia.org/wiki/Frida_Kahlo Journal of Surrealism and the Americas 512 2011, 3354 by Alyce Mahon A Mysterious Story of Frida Kahlo That Reveals Her True Character by BRIGHT SIDE https://www.youtube.com/watch?v=Y0yv0GDyKEA How Frida Kahlo’s Visionary Paintings Were Inspired By Mexican Folk Art by Greg Cook https://gregcookland.com/wonderland/2019/02/28/frida-kahlo/ The Two Fridas: https://artsandculture.google.com/story/the-two-fridas1939/_wJCem8xJOWKLw Frida Kahlo: Art, Garden, Life: https://artsandculture.google.com/exhibit/fridakahlo-art-garden-life/RAJSk8FllUnTIQ Self-Portrait with Monkey, 1945 https://artsandculture.google.com/story/selfportrait-with-monkey-1945/9QJiGZPaNK94Lw Pitahayas: more than a still life–a self-portrait of Frida Kahlo: https://artsandculture.google.com/exhibit/pitahayas-more-than-a-still-life–a-selfportrait-of-frida-kahlo/TwJCvMnyaXG2LQ The Broken Column: https://artsandculture.google.com/story/the-brokencolumn/bQJSm_lP61UwJw Girl with Death Mask: https://artsandculture.google.com/story/girl-with-deathmask/igJCp2pDD3HRKQ The Bus: https://artsandculture.google.com/story/the-bus/GQLywk2qSztdKQ Portrait of Luther Burbank: https://artsandculture.google.com/story/portrait-of-lutherburbank/fwJiOmp7mtPdLA Self-portrait Dedicated to Leon Trotsky, 1937 https://artsandculture.google.com/story/self-portrait-dedicated-to-leon-trotsky1937/aQJSTAMvX_lCLw Sources 2 The Broken Column, Frida Kahlo1944 from https://artsandculture.google.com/asset/the-broken-column-fridakahlo/EgGMbMFBQrAe3Q Pitahayas 1938 https://www.fridakahlo.org/pitahayas.jsp By Durova - Own work, CC BYSA 4.0, https://commons.wikimedia.org/w/index.php?curid=3181465 “Ex-voto to El Señor del Encino,” 19th century Mexico, oil on tin. Gift of Allan Roos, M. D., and B. Mathieu Roos SFMOMA museums.eu The Bus. Frida Kahlo https://www.freeart.com/gallery/k/kahlo/kahlo13.html Pitahayas (photograph), Frida Kahlo, 1938, From the collection of: Madison Museum of Contemporary Art Day of the Dead Skull Mask skulladay.blogspot.com Frida Kahlo and Diego Rivera Footage resurfaced by Flora Be art The real Frida Kahlo Video (cc) es/en by oJessy
Alexander McQueen Inspiration: How did he do it?
Alexander Mcqueen Inspiration is an in depth analysis about the fashion designer's work and why it would be a great inspiration for 3D modelling, character design and concept art. His work is rich in storytelling, history, politics and poetry, making him, an artist as well as a fashion designer. Alexander McQueen was very provocative, he wanted extreme emotions out of his audience and used his fashions shows for performance art. The clothes served as a canvas and he told stories through his collections. The result are pieces, shows and videos that fit easily within the language & methodology of art history. Sorry about the poor quality of the videos! Find me on Instagram: Instagram - https://www.instagram.com/copycatmotiondesign/ Featured Shows: La Poupée, 1997 Joan, 1998 VOSS, 2001 Girl Who Lived in a Tree, 2008 Plato's Atlantis, 2010 Sources: Haute la Mode: https://www.youtube.com/channel/UCoEj4uRzynPXEEegNqMnJVw Alexander McQueen: Savage Beauty https://store.metmuseum.org/alexander-mcqueen-savage-beauty-80011804 https://www.vam.ac.uk/museumofsavagebeauty/ https://blog.metmuseum.org/alexandermcqueen/ ShowStudio Plato's Atlantis https://en.wikipedia.org/wiki/Alexander_McQueen#VOSS https://www.dazeddigital.com/fashion/article/24342/1/philip-treacy-how-to-make-runway-ruling-hats https://samtaylorjohnson.com/ https://jakeanddinoschapman.com/
How to be inspired by surrealism? Surrealism art explained simply
This video is a general overview of the surrealist art movement, where I talk about its main themes and analyse 3 key pieces, by Giorgio de Chirico, Salvador Dali and Dorothea Tanning. It's important to have a thorough understanding of surrealist art to reference past artistic movements in our projects. I didn't have time to go into detail about certain things but I hope you can easily identify surrealist art after watching to this video! The background video is Un Chien Andalou (An Andalusian Dog), a 1929 Franco-Spanish silent surrealist short film by Spanish director Luis Buñuel and artist Salvador Dalí. Sources: Wikipedia, The Art Story, Tate Modern Museum, Museum of Modern Arts, Internet Archive, The Art Hunters, Surrealism Today Follow me on Instagram: https://www.instagram.com/copycatmotiondesign/